IN THE AI ERA, YOUR MARKETING MUST HAVE PERSONALITY
IN OUR DIGITAL WORLD, ATTENTION IS CURRENCY
TO GET ATTENTION, YOUR CONTENT MUST BE HUMANIZED

–  CONTENT COACHING  –

CONFIDENCE ONLINE:
How to promote your business or personal brand
in effective, authentic, non-salesy ways

THE BRUTAL TRUTH:
Your current content looks like a sales pitch. People swipe past ads (don’t you?)
Don’t tell people about your experience, expertise, and excellence – SHOW them.
73% of consumers prefer to do business with brands that use personalized content (Digital Trends)

–  PRESENTATION COACHING  –

CONFIDENCE IN PERSON:
How to optimize your authentic strengths to speak or present
online, on zoom, on camera, or on mic

THE BRUTAL TRUTH:
In this competitive world you need presentation confidence to effectively convey your ideas and offerings.
Strong presentation skills are vital to expanding your network, client list and career opportunities.
Confident speakers are seen as 20% more credible than their less confident peers (Journal of Business and Psychology, 2025).
UNLOCKING YOUR SUPER-POWERS IS MY SUPERPOWER
Experience is your superpower
Authenticity is your superpower
Showing these with ease will be your new superpower

LET’S USE YOUR POWERS FOR GOOD!

SPACE

FREQUENTLY ASKED QUESTIONS

  1. Stress Reduction: The American Psychological Association: confidence-building has a significant impact on stress reduction, with potential decreases of up to 40%.
  1. Public Speaking: International Coach Federation: 45% of individuals worldwide struggle with confidence in public speaking.
  1. Career Success: Gallup: Self-confident employees have up to 25% increased productivity, with greater likelihood of career success.
  1. Employer Preference: Harvard Business Review: 70% of employers prioritize confidence over competence when considering employees for promotion.

Mental Health: World Health Organization: Confident individuals experience a 30% lower rate of common mental health issues like anxiety and depression.

 

Life Satisfaction: The Global Confidence Index: People with high levels of personal confidence are 50% more likely to report high levels of life satisfaction.

 

Personal Growth: The Confidence Coalition: Individuals with high self-confidence are 75% more likely to set, and achieve, personal goals that others would not even attempt.

Self-Esteem and Job Performance: The American Confidence Institute: People with high self-esteem are 28% more likely to excel in job performance and better interactions with colleagues.

Public Speaking: International Coach Federation (ICF): 45% of individuals worldwide struggle with confidence in public speaking situations.

Career Success: Gallup: self-confident individuals have a greater likelihood of career success. Confident employees exhibit up to 25% increased productivity.

Employer Preference for Confidence:  Harvard Business Review: 70% of employers prioritize confidence over competence when considering employees for promotion.

Stress Reduction Through Confidence-Building: The American Psychological Association: confidence-building has a significant impact on stress reduction, potential decreases of up to 40%.

The official term that encompasses the sharing personal and authentic stories by founders or team members as part of branding is “Founder Branding” or “Founder Marketing.”

These terms are widely recognized in marketing and branding contexts to describe the strategy where the personal stories and experiences of founders or key team members are used to build a brand’s identity and connect with the audience.

Another term sometimes used in a similar context is “Personal Branding,” though it can sometimes be broader and include personal branding efforts beyond the scope of the company or business.

“Tell me a story” are among the first words you uttered when you learned to talk. And stories grab your attention still.

  • The News
  • Reality Shows
  • Movies
  • Books
  • Podcasts
  • Social Media
  • And an endless array of other mediums…

STORIES.
Stories buy ATTENTION.
Stories foster trust and spark conversations with clients, customers, and collaborators.

This is the difference between selling, and serving.
Narrative content is how your business or personal brand will capture attention in the digital space.
You, your team, and your business have unique strengths – let’s use them to bring your brand to life.

BONUS: This is not only a marketing exercise but builds company confidence and personal confidence. When you look at your business or brand though these new eyes, you feel far more confident when promoting it. You start to enjoy telling people how you can bring them value.

Let’s GO.

 

An elevator pitch is a brief, compelling summary of you, your business, or your idea… that you can deliver in 30 seconds or less.

It’s designed to grab attention and make your audience want to learn more, highlighting the core benefits and unique value you offer.

For business owners and solopreneurs, it’s your go-to tool for networking, attracting investors, and sparking interest in your product or service.

A strong elevator pitch helps you stand out, communicate your vision with confidence, and open doors to new opportunities.

It’s about being ready to sell your story whenever opportunity strikes!

SPACE

TESTIMONIALS

Wendy Oldfield
Singer-Songwriter, Producer

Irit was my social media coach for the release of my album Salt, in Jan 2021. Her content creation coaching enabled me to grow my viewership on 3 Facebook platforms and Instagram.

I can now do all my own promotion, and check in with Irit for technical (and emotional and spiritual) back up!!!!

Aviva Ezra
Owner, Cape Diamond Exchange

Irit ran my social media from 2017-2020. I never considered promoting Cape Diamond Exchange in person, until Irit began encouraging me.

I always thought branding was having a logo. Soon I began to feel better and better being in front, in our social media. These days it works so well for business owners to ‘stand in the front of their shops’ and represent their business.

Tasmin Tobitt
Public Personality

I would like to give Irit credit for teaching how to speak on stage and helping me with my voice projection in 2012. What Irit taught me has held me in good stead to this day!
I highly recommend Irit for any self-motivational speaking coaching.